Tag Archives: doing good

Do a Good Deed with Amazon Smile

As we recently reported, Amazon Prime remains on a roll. Today’s post builds on one from a couple of years ago. We ask you to do a good deed with Amazon Smile at NO-COST to you. As of February 2018, … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , | Leave a comment

Let’s Support Real Heroes!

Here are two heartwarming and poignant stories about the best of us! We can all do better. Evans on Marketing We can all be responsible members of society and give back to the community. This is NOT a post about … Continue reading

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment

Who’s YOUR Hero? A Tribute to Mandela and Others

GREAT READING!!! Evans on Marketing With yesterday’s passing ofNelson Mandela, it is a good time to read the article “Why We All Need Heroes” byHitendra Wadhwa: “Steve Jobs, Mahatma Gandhi, Susan B. Anthony, or Nelson Mandela. Pick one, or another … Continue reading

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More Retailers Doing Well by Doing Good

Retailer success and involvement in socially desirable projects are not incompatible. In fact, support for the community is at the core of many retailers’ strategies. As Jonathan Lee reports for Retail Touchpoints: “The cross-pollination between corporations and non-profit organizations has produced … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 4 Comments