Tag Archives: Amazon Prime

Do a Good Deed with Amazon Smile

As we recently reported, Amazon Prime remains on a roll. Today’s post builds on one from a couple of years ago. We ask you to do a good deed with Amazon Smile at NO-COST to you. As of February 2018, … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , | Leave a comment

Amazon Primes for More

As we know, Amazon dominates the world of online retailing. And it is a very creative firm.  Think about the Kindle, the Kindle Fire, Alexa, and Amazon Prime. Hence, the title of today’s post — Amazon primes for more. Clearly, … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment

Amazon Prime: A Loyalty Program That Really Pays Offs

As we’ve reported before, while some retailers get the value of strong customer loyalty programs, there are others that still don’t. The current king of retail loyalty programs is Amazon with its Amazon Prime. The effectiveness of Amazon Prime is noted … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments