Tag Archives: Amazon Prime

Amazon Primes for More

As we know, Amazon dominates the world of online retailing. And it is a very creative firm.¬† Think about the Kindle, the Kindle Fire, Alexa, and Amazon Prime. Hence, the title of today’s post — Amazon primes for more. Clearly, … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Amazon Prime: A Loyalty Program That Really Pays Offs

As we’ve reported before, while some retailers get the value of strong customer loyalty programs, there are¬†others that still don’t. The current king of retail loyalty programs is Amazon with its Amazon Prime. The effectiveness of Amazon Prime is noted … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments