As we know, Amazon dominates the world of online retailing. And it is a very creative firm. Think about the Kindle, the Kindle Fire, Alexa, and Amazon Prime. Hence, the title of today’s post — Amazon primes for more.
Clearly, Amazon Prime has been a brilliant success. See Amazon Creates Its Own “Prime” Holiday and Amazon Prime: A Loyalty Program That Really Pays Off .
Amazon Primes for More
“New data from Kantar Consulting estimate that an impressive 45% of households in the US are willing to fork over membership fees to Amazon in exchange for the promise of free two-day shipping on eligible items, along with ancillary benefits like access to Amazon’s library of streamable content. That’s a figure Kantar said is equal to about 56.9 million homes.”
And “According to a report from Consumer Intelligence Research Partners (CIRP) released in October 2017, Amazon Prime members spent an average of almost $1,300 per year on the platform, compared with $700 for nonsubscribers.”
Take a look at these two charts.