Let’s Support Real Heroes!

Here are two heartwarming and poignant stories about the best of us! We can all do better.

Evans on Marketing

We can all be responsible members of society and give back to the community.

This is NOT a post about a major team sport or about a famous athlete or a famous celebrity or a famous business leader. It is also NOT about the misdeeds going on in the world. Rather, it is about how true heroes can help to bring us together as a society.This post is about Pete Fretas and the ALS “Ice Bucket Challenge” and cancer victim Lauren Hill’s quest to play college basketball.

For several months, we’ve been following the uplifting story of the “Ice Bucket Challenge.” Do you know the origin of the challenge? It’s sports-related:Pete Frates, a Bostonian who was diagnosed with ALS in March 2012, is credited with initiating the challenge. Pete was a baseball player and team captain at Boston college, where he graduated in 2007…

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This entry was posted in Part 1: Overview/Planning, Part 8: Putting It All Together and tagged , , , , , , , , , , , , . Bookmark the permalink.

One Response to Let’s Support Real Heroes!

  1. Pingback: Let's Support Real Heroes! | Retailing | Scoop...

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