Tag Archives: TOMS

TOMS’ “#WITHOUTSHOES” Campaign

Posted on June 11, 2015 by bermanevansretail

As we have reported before, TOMS Shoes (the online retailer) is one of the leading firms in terms of its social responsibility efforts. Its overall business mission is closely tied to its social responsibility efforts. Consider this: TOMS matches every … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 2 Comments

More Retailers Doing Well by Doing Good

Posted on July 21, 2013 by bermanevansretail

Retailer success and involvement in socially desirable projects are not incompatible. In fact, support for the community is at the core of many retailers’ strategies. As Jonathan Lee reports for Retail Touchpoints: “The cross-pollination between corporations and non-profit organizations has produced … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 4 Comments