TOMS’ “#WITHOUTSHOES” Campaign

As we have reported before, TOMS Shoes (the online retailer) is one of the leading firms in terms of its social responsibility efforts. Its overall business mission is closely tied to its social responsibility efforts.
Consider this:
  • TOMS matches every pair of shoes purchased with a new pair of shoes for a child in need. One for One. “We’ve given over 35 million pairs of shoes to children in need, teaching us 35 million lessons. Since 2006, people like you have helped us achieve this amazing number – and it’s leading to bigger and better things, like giving different types of shoes based on terrain and season, or creating local jobs by producing shoes in countries where we give. TOMS® Shoes are always given to children through humanitarian organizations who incorporate shoes into their community development programs.”
  • “TOMS Eyewear launched in 2011, and has helped restore sight to over 275,000 people in need. We give sight in 13 countries, providing prescription glasses, medical treatment and/or sight-saving surgery with each purchase of eyewear.”
  • “TOMS Roasting Co. launched in 2014, and has helped provide over 67,000 weeks of safe water in 6 countries. With each purchase of TOMS Roasting Co. Coffee, we work with our Giving Partners to provide 140 liters of safe water (a one week supply) to a person in need.”
  • “In 2015, TOMS Bag Collection launched in 4 countries with 3 Giving Partners to help address the need for advancements in maternal health. Purchases of TOMS Bags help our Giving Partners provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver her baby. With every bag you purchase, TOMS will help provide a safe birth for a mother and baby in need. One for One®.
In May 2015, TOMS launched a “#WITHOUTSHOES” campaign. For every photo of bare feet uploaded to Instagram during the campaign, TOMS donated a pair of shoes to a child. Click the image to read more about #WITHOUTSHOES.

 


 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , . Bookmark the permalink.

2 Responses to TOMS’ “#WITHOUTSHOES” Campaign

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