-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Tag Archives: promotion
Do You Understand the Value of Cross-Channel Attribution?
In this era of complex retail channels, one of the big challenges is attributing the contribution of the various channel members in the consumer’s purchase process. As Forbes’ MarketShare notes: “In today’s more measurement-focused marketing world, cross-channel attribution is a … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged advertising, attribution, cross-channel, Forbes MarketShare, multichannel, planning, promotion, retail analytics, trends
Leave a comment
Small Business Saturday Is BIG for Local Retailers
Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, American Express, competition, customer expectations, entrepreneur, ethics, experiential retailing, planning, promotion, shopping, Small Business Saturday, small firm, success, trust
Leave a comment
The BCBGMAXAZRIA Women’s Fashion Empire Keeps Growing
BCBGMAXAZRIAGROUP is a global retail fashion powerhouse: “Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged advertising, BCBGMAXAZRIA, blog, customer expectations, customer satisfaction, fashion, global retailing, merchandising, multichannel, online shopping, opportunity, planning, promotion, Retail Touchpoints, shopping, social media, trends
Leave a comment
Retailing: From A to Z 