Tag Archives: promotion

Combatting Post-Holiday Blues

Posted on December 28, 2014 by bermanevansretail

TIPS FOR BETTER RETAILING: “Combatting the Post-Holiday Blues” by Joel R. Evans and Barry Berman Now is the time to be prepared for the after-holiday period. This time is often a psychologically down one for both customers (who start to get … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments

Happy Holidays :-)

Posted on December 24, 2014 by bermanevansretail

Happy holidays to all. And a healthy new year! As reported by HubSpot, several ad agencies have sent out interesting holiday cards this year: “It’s that time of year again. The time where agencies use all their remaining creativity and … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | Leave a comment

Is Sephora Living Up to Its Price Promises?

Posted on December 22, 2014 by bermanevansretail

What happens when retailers do not live up to the promises they make to customers (or seemingly do not live up to them)? The social media fallout is typically fast and furious. The global Sephora chain, owned by upscale LVMH Moët Hennessy … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment