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Tag Archives: attribution
Do You Understand the Value of Cross-Channel Attribution?
In this era of complex retail channels, one of the big challenges is attributing the contribution of the various channel members in the consumer’s purchase process. As Forbes’ MarketShare notes: “In today’s more measurement-focused marketing world, cross-channel attribution is a … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged advertising, attribution, cross-channel, Forbes MarketShare, multichannel, planning, promotion, retail analytics, trends
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Retailing: From A to Z 