Tag Archives: promotion

Tesla’s New $2,500 Software Download for Self-Driving

Posted on October 19, 2015 by bermanevansretail

Last week, we posted about self-driving cars, asking: Is “The Self-Driving Car: Coming Tomorrow Or in 2020+?” Well, Tesla has certainly given its answer to that question. As reported by Aaron M. Kessler for the New York Times: “The updated Tesla, an … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Retailers Beware: Facebook Cracking Down on Access to Data

Posted on September 28, 2015 by bermanevansretail

There have been a lot of calls by government agencies, consumer groups, and individual users for Facebook to better control the information it provides to third parties. Now, it is taking another step. As reported by  Deepa Seetharaman and Elizabeth … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Global Social Media Ad Spending Is Booming

Posted on September 14, 2015 by bermanevansretail

As reported by eMarketer: “Advertisers in the U.S. and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment