Tesla’s New $2,500 Software Download for Self-Driving

Last week, we posted about self-driving cars, asking: Is “The Self-Driving Car: Coming Tomorrow Or in 2020+?”
Well, Tesla has certainly given its answer to that question. As reported by Aaron M. Kessler for the New York Times:
“The updated Tesla, an already high-tech electric car that starts at about $75,000, was equipped with what the company calls Autopilot — a semi-autonomous [self-driving] feature that allows hands-free, pedal-free driving on the highway under certain conditions. The car will even change lanes autonomously at the driver’s request (by hitting the turn signal) and uses sensors to scan the road in all directions and adjust the throttle, steering, and brakes. It is the first time that a production vehicle available to consumers will have such advanced self-driving capabilities.
“Autopilot is not free (the download costs $2,500), and it is not yet perfected (clear lane markings are needed, and bad weather can affect its abilities), but it works remarkably well under normal circumstances.”
Check out the NYT’s video below.

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) and tagged , , , , , , , , , , , . Bookmark the permalink.

One Response to Tesla’s New $2,500 Software Download for Self-Driving

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