Tag Archives: promotion

Better Training Retail Employees

Posted on September 3, 2015 by bermanevansretail

Good, well-trained employees are imperative for physical retail stores to succeed. Yet, many retailers have not devoted enough attention to their employees. Recently, Knowledge@Wharton published the article “Want to Stop Retail Showrooming? Start Training Your Staff”: “It’s obvious that customers … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments

Advertising’s Impact: A WebpageFX Infographic

Posted on August 31, 2015 by bermanevansretail

As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

In 2015, Online Video Is Booming

Posted on August 11, 2015 by bermanevansretail

As we’ve reported before, online video marketing has become BIG! (for example, see 1, 2). How big? take a look at this 2015 statistical infographic on the popularity of online videos by HighQ, a producer of software for the world’s … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment