Tag Archives: promotion

Pinterest Pins Becoming “Buyable”

Posted on July 24, 2015 by bermanevansretail

Pinterest is more popular than ever, and just keeps on growing. Consider these statistics compiled by Craig Smith of DMR: 42 percent of all online U.S. adult women (and 13 percent of men) utilize Pinterest. In the U.S., as of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

The Stages of Social Media Engagement

Posted on July 23, 2015 by bermanevansretail

At this point in time, millions of organizations (and individuals) have become engaged in social media. However, they are not all at the same stage of development. Some are much further advanced than others. As reported by Simply Measured: “Nearly … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Retailing Can Involve B2B Marketing, Too

Posted on July 15, 2015 by bermanevansretail

When we think about the concept of “retailing,” we tend to focus on the company transactions that involve final consumers — those buying buying for personal or household use. We often do not consider how many retailers also engage in B2B … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment