Tag Archives: Altimeter Group

The Stages of Social Media Engagement

At this point in time, millions of organizations (and individuals) have become engaged in social media. However, they are not all at the same stage of development. Some are much further advanced than others. As reported by Simply Measured: “Nearly … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment