Tag Archives: planning

Social Media Analytics and Google+

Posted on March 14, 2015 by bermanevansretail

For many people, Google+ is an under-appreciated social media platform. Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources): Google+ has about 350 million active monthly users. Google + has about 25 million … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

An Infographic Look at the Evolution of Web Design

Posted on March 13, 2015 by bermanevansretail

Web design and the quality/features of Web sites have certainly come a long way over the last 25 years. AmeriCommerce has put together an excellent infographic on the evolution of Web design: “During the 25 years since the Internet entered … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Worldwide, Brick-and-Mortar Stores Still a Big Winner

Posted on March 12, 2015 by bermanevansretail

Despite perceptions to the contrary, on a global basis, brick-and-mortar stores are not fading away in the face of online and mobile shopping. However, these stores must be committed to customers and adaptive to the times. eMarketer reports that: “Customer … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment