Social Media Analytics and Google+

For many people, Google+ is an under-appreciated social media platform.
Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources):
  • Google+ has about 350 million active monthly users.
  • Google + has about 25 million active monthly mobile users.
  • 22 percent of online adults visit Google+ at least once per month.
  • There are 100 million Google+ users in China.
  • On Google+, 53 percent of users’ brand interaction is positive.
As a result, it is valuable for us to understand how to utilize the Google+ Dashboard in our social media analysis.
Liz Jostes has written an excellent article with tips on the Google+ Dashboard for Social Media Examiner:
“Do you know how your Google+ business page is performing? Are you using Google+ My Business analytics? The Google+ Dashboard has greatly improved the analytics it offers for its platform. In this article, you’ll discover the Google+ Dashboard and the analytics included in each option.”
Click the image to learn more about the Google+ Dashboard.

 

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing and tagged , , , , , , , , . Bookmark the permalink.

One Response to Social Media Analytics and Google+

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