Tag Archives: multichannel

A Target Ad on Walmart.com? Really!

Posted on May 30, 2014 by bermanevansretail

Technology sometimes runs amok and may result in questionable activities. As an example, not long ago, a Target ad popped up on the Walmart.com Web site — via a practice known as “injected advertising.” This occurred without the knowledge or permission … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

McDonald’s Kid Meals Get Happy — Will Its Critics?

Posted on May 28, 2014 by bermanevansretail

To be more contemporary and to better address the health concerns of parents and consumer groups, McDonald’s has dramatically revamped its Happy Meal Web site. And it has a new mascot — Happy — to be used in place of … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 2 Comments

The Growth of “Me-Commerce”: A Discussion and Infographic

Posted on May 26, 2014 by bermanevansretail

As we have written before, personalization has become an important competitive tool for retailers in today’s digital marketplace. Consulting giant McKinsey offers many insights for retailers to consider regarding what it calls “Me-commerce”: “Welcome to the world of  ‘Me-commerce,’ where retail … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments