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Tag Archives: Me-commerce
The Growth of “Me-Commerce”: A Discussion and Infographic
As we have written before, personalization has become an important competitive tool for retailers in today’s digital marketplace. Consulting giant McKinsey offers many insights for retailers to consider regarding what it calls “Me-commerce”: “Welcome to the world of ‘Me-commerce,’ where retail … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, global, infographic, McKinsey, Me-commerce, merchandising, multichannel, opportunity, planning, tips, trends
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