Tag Archives: Me-commerce

The Growth of “Me-Commerce”: A Discussion and Infographic

As we have written before, personalization has become an important competitive tool for retailers in today’s digital marketplace. Consulting giant McKinsey offers many insights¬†for retailers to consider regarding what it calls “Me-commerce”: “Welcome to the world of ¬†‘Me-commerce,’ where retail … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments