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Tag Archives: multichannel
The Importance of Digital Tools During the Shopping Process: A Global Study
As eMarketer reports: “Consumers have different expectations and preferences for customer service depending on where they are in the purchase journey and the types of questions they have. A 2012 global customer experience study sponsored by Capgemini found that social media … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged Capgemini, customer expectations, eMarketer, global, information, mobile shopping, multichannel, online shopping, shopping, technology, trends
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BE Retailing
Follow us on Twitter. As of today, we have more than 665 tweets on key current retailing issues. 🙂 https://twitter.com/BEretail
Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing
Tagged BERetail, competition, customer expectations, customer service, entrepreneur, experiential retailing, merchandising, multichannel, social media, tips, trends, Twitter
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Online Retailers Now Popping Up as Stores
According to CNN Money: “It used to be that brick-and-mortar stores would later add a Web site. Now retailers that make their debut online are adding pop-up, real-world stores.” Click the image for a video on this topic.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged competition, customer expectations, customer service, location, merchandising, multichannel, online, opportunity, pop-up, shopping, store, strategy, video
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