Tag Archives: multichannel

Daily Deal Promotions Not Working for Small Retailers

Posted on December 3, 2012 by bermanevansretail

As we’ve written about before, daily deal sites such as Groupon and LivingSocial often do not achieve the intended results for retailers — namely, to offer a deeply-discounted deal through a Web site coupon that gets people to visit a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Ten Consumer Trends for 2013

Posted on November 30, 2012 by bermanevansretail

Trendwatching.com regularly examines trends going on around the world. It has just uploaded its report “10 Crucial Consumer Trends for 2013.” Click on the image to access the top ten consumer trends for 2013.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

Cross-Channel Shopping and the Holiday Season

Posted on November 18, 2012 by bermanevansretail

Cross-channel shopping is booming. And retailers must act accordingly during the holidays. As Jay Henderson reports for Multichannel Merchant: Although “retailers have witnessed tremendous progress when it comes to mobile marketing and adoption, there are still two main challenges to overcome: Keeping … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment