Cross-Channel Shopping and the Holiday Season

Cross-channel shopping is booming. And retailers must act accordingly during the holidays.
As Jay Henderson reports for Multichannel Merchant: Although “retailers have witnessed tremendous progress when it comes to mobile marketing and adoption, there are still two main challenges to overcome: Keeping pace with the growth of channels and devices, and breaking their mobile campaigns out of silos. So how can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.”
Click the image to see Henderson’s tips.

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing and tagged , , , , , , , , , . Bookmark the permalink.

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