-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Tag Archives: global
The Value of Point-of-Sale Materials in a Digital Era
Although online shopping and social media continue to grow and transform the retailing experience, point-of-sale materials remain a critical factor for store-based retailers. Consider these observations from FESPA, a global federation of 37 national associations: “Point of Sale (POS), promotional, and … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, global, impulse, multichannel, online shopping, opportunity, planning, point of sale, POS, promotion, purchase, shopping, social media, success, technology, trends
Leave a comment
Pinterest: A Valuable Social Media Tool
Pinterest is booming — and, as a result, the social media site is now a key aspect of many companies’ online strategies. For example, see these two previous posts: Better Understanding Pinterest and The Appeal of Pinterest to Retailers. Today, according to Crispin … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, global, merchandising, Pinterest, promotion, segmentation, shopping, social media, trends
Leave a comment
A Hotel Company from Ikea? Ja
Sweden’s Ikea is known around the world for its chain of stores selling inexpensive furniture. As the firm says: “Rather than selling expensive home furnishings that only a few can buy, the Ikea Concept makes it possible to serve the … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer service, entrepreneur, Europe, experiential retailing, global, hotel, Ikea, location, Marriott International, merchandising, Moxy, multichannel, opportunity, planning, strategy, trends
Leave a comment
Retailing: From A to Z 