Tag Archives: experiential retailing

What’s Next for Traditional Stores?

Posted on November 7, 2014 by bermanevansretail

As we know, traditional brick-and-mortar retailing is far from dead. However, it is changing and it is affected by alternative shopping formats. So, what’s next? eMarketer reports that: “Thanks to digital devices, mobile in particular, the path to purchase starts … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 2 Comments

Store Associates and Customer Relationships

Posted on November 6, 2014 by bermanevansretail

It is imperative that store-based retailers recognize the importance and value of store associates in customer relationships. Some get this; others do not. Recently, Cognizant conducted a study on this and concluded that: “Store associates are the last resource shoppers … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments

Let’s Support Real Heroes!

Posted on November 3, 2014 by bermanevansretail

Here are two heartwarming and poignant stories about the best of us! We can all do better. Evans on Marketing We can all be responsible members of society and give back to the community. This is NOT a post about … Continue reading →

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment