Tag Archives: Cognizant

Retail Banks Doing Better at Digital

Many retail banks have adopted digital tools to enhance their level of customer service. They are often quite effective in these efforts. As Cognizant observes: “To compete effectively, banks must fully adopt digital technologies to enhance customer experience, by providing … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Cognizant’s 2014 Shopper Experience Study

RIS News and Cognizant have published a report on the state of the shopper experience in 2014. More than 5,300 respondents in the United States, the United Kingdom, Germany, and China were surveyed. As RIS News’ editorial director Joe Skorupa notes at the beginning … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment

Store Associates and Customer Relationships

It is imperative that store-based retailers recognize the importance and value of store associates in customer relationships. Some get this; others do not. Recently, Cognizant conducted a study on this and concluded that: “Store associates are the last resource shoppers … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments