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Tag Archives: customer service
Trademarking a Store Design: The Case of Apple Stores
The Apple Store chain, with outlets in more than 40 countries, has done very well in recent years. Shoppers like the service and the interactivity of the stores. Average sales per square foot are the highest among retail chains. Now, Apple … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Apple, Apple Store, customer expectations, customer loyalty, customer service, experiential retailing, global, location, merchandising, planning, promotion, shopping, store design, store interior, store layout, success, trademark
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An Independent Bookstore That Thrives
The Strand Bookstore in New York has been around for more than 80 years despite the changing city around it — and the advent of bookstore chains and Web-based retailers. Not only is it “hanging on.” It is thriving. See how.
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged bookstore, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, independent, location, merchandising, mobile shopping, multichannel, online shopping, planning, promotion, segmentation, small retailer, social media, Strand, trends, video
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Can Kmart Be Fixed?
For a long time, Kmart was a prominent retailing leader and innovator. According to its Web site: “More than one hundred years ago, Sebastian Spering Kresge opened a modest five-and-dime store in downtown Detroit … and changed the entire landscape … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged bad behavior, competition, customer expectations, customer service, Edward Lampert, financial performance, Kmart, merchandising, multichannel, Sears, strategy, trends, video
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Retailing: From A to Z 