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Tag Archives: customer loyalty
The Founder of Zara: The Third-Richest Man in the World
Who is Amancio Ortega Gaona? He is one of the most reclusive billionaires in the world and the founder of the wildly popular Zara apparel chain (part of his Inditex Group). Let’s learn more about him. As reported by Vivienne Walt … Continue reading
Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing
Tagged Amancio Ortega Gaona, apparel, business model, customer expectations, customer loyalty, customer satisfaction, entrepreneur, fashion, global, Inditex, inventory management, logistics, multichannel, opportunity, strategy, success, Zara
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Target Makes Selected Price Matching Permanent
As we reported recently (in a post on its shopping-driven store design), Target is doing everything it can to stimulate greater customer business. In December 2012, the retailer experimented with in-store matching of online prices from selected competitors. Now, it has … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, experiential retailing, online shopping, price matching, pricing, promotion, segmentation, shoppers, shopping, showrooming, Target
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Starbucks’ $7 Coffee
Starbucks has consistently offered a distinctive retail experience and a unique product mix — along with premium pricing. But, how much will customers be willing to pay for “just a cup of coffee”? Recently, Starbucks has set a new standard … Continue reading
Posted in Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Costa Rica Finca Palmilera, customer expectations, customer loyalty, customer service, experiential retailing, opportunity, planning, pricing, Starbucks, success
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Retailing: From A to Z 