Tag Archives: customer loyalty

“Sorry, Kim Kardashian, Wal-Mart Is More Popular Among the Facebook, Twitter Crowd”

Posted on March 3, 2013 by bermanevansretail

The above title of a recent Forbes article may seem quite surprising. After all, the Karadashians are major celebrities in the social media world. And Wal-Mart is, well, a 50+ year-old company. 🙂 As Barbara Thau writes for Forbes: “It … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Smartphone Technology and McDonald’s Australia

Posted on March 2, 2013 by bermanevansretail

McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | Leave a comment

Enhancing the Customer Experience at Car Dealerships

Posted on February 27, 2013 by bermanevansretail

Now that the U.S. automobile industry has strongly emerged from the depths of the recent Great Recession, it is time for more car dealers to improve their physical facilities and ambience. Audi of America has gotten the message and hired … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , | 3 Comments