Tag Archives: customer loyalty

Zappos and Customer Service

Posted on May 21, 2013 by bermanevansretail

Zappos is highly regarded for its excellent customer service and motivated employees. Zappos’ goal is to “wow” its shoppers. As Barry Glassman, writing for Forbes, puts it: “Knowing what clients want and developing ways to meet those needs is the basis … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Brad Hileman of Meijer on Web Site Redesign

Posted on May 18, 2013 by bermanevansretail

Meijer is a Midwestern  retail chain that operates more than 200 combination stores (hypermarkets). Here is a 30-minute presentation from the firm’s Brad Hileman on how to redesign a Web site.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

Retailers and Their Designer-Partners

Posted on May 17, 2013 by bermanevansretail

One way that many retailers have attempted to stand out in today’s crowded marketplace is to arrange exclusive deals with designers. This enables the retailers to carry merchandise lines that are exclusive to them. Thus, even the competition for designer-partners … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment