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Tag Archives: customer loyalty
McDonald’s Kid Meals Get Happy — Will Its Critics?
To be more contemporary and to better address the health concerns of parents and consumer groups, McDonald’s has dramatically revamped its Happy Meal Web site. And it has a new mascot — Happy — to be used in place of … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged advertising, bad behavior, customer expectations, customer loyalty, experiential retailing, Happy, Happy Meal, McDonald's, merchandising, multichannel, opportunity, planning, promotion, social media, trust, video, Web
2 Comments
The Growth of “Me-Commerce”: A Discussion and Infographic
As we have written before, personalization has become an important competitive tool for retailers in today’s digital marketplace. Consulting giant McKinsey offers many insights for retailers to consider regarding what it calls “Me-commerce”: “Welcome to the world of ‘Me-commerce,’ where retail … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, global, infographic, McKinsey, Me-commerce, merchandising, multichannel, opportunity, planning, tips, trends
2 Comments
Some Shoppers Still Like Small Retailers — A Lot!
Although this is the era of huge retailers, many shoppers still like patronizing small companies — even though large firms account for most retail sales revenues. As reported by eMarketer: “U.S. consumers are choosing small businesses because of the personalized … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning
Tagged customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, location, segmentation, shopping, small retailer, trust
1 Comment
Retailing: From A to Z 