Tag Archives: Chick-fil-A

The Retailers That Millennials Love

Posted on October 5, 2016 by bermanevansretail

Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What retail brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , , , | 2 Comments

A 2014 Customer Service Hall of Fame Survey

Posted on August 1, 2014 by bermanevansretail

As we have reported before (see 1, 2), in this highly competitive marketplace, superior customer service is often the key to business success. Thus, customer service rankings are quite important as external validation of how well companies are doing in this … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , , | 2 Comments

The Business Web Site as a Soap Box?

Posted on September 12, 2012 by bermanevansretail

Retailers make decisions every day about the kinds of messages they want to communicate to the marketplace and the content of those messages. One controversial issue is whether personal — rather than strictly business — views should be expressed. As … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment