1. Amazon.com — It “leads the 2014 Customer Service Hall of Fame for the fifth consecutive year. In addition to receiving by far the highest percentage of ‘excellent’ responses, less than 2% rated the company ‘poor,’ the smallest negative perception of any company reviewed. As the largest online shopping site in the world, it offers a level of convenience that is difficult for other businesses to match. The site maintains the customers’ purchase history and makes suggestions accordingly.”
4. Chick-Fil-A — Its “customer service track record includes a number of innovative ideas,” including adopting “the policy of responding to customers with the phrase ‘my pleasure’ from Ritz-Carlton, the luxury hotel chain. More recently, in an effort to demonstrate transparency in the food preparation process, Chick-fil-A began allowing customers to take tours of its kitchens.”
6. Trader Joe’s — It “has developed a unique identity in a very competitive industry, despite spending remarkably little on advertising. In addition to providing a unique selection of wines and food, the company offers a unique atmosphere.”
Click the image for a USA Today video on this study.