Ramping Up the Customer Experience

Take a look at a recent interview that Evans on Marketing did with Rachel Levy Sarfin of OnlyIT.ca on how companies can improve the customer shopping experience.
As Sarfin says: “The well-known adage of ‘the customer is always right’ is no longer enough to improve the shopping experience for today’s consumers. Customers hold certain expectations of their interactions with businesses, and in the Digital Age, if those expectations are not met, they will share their displeasure with thousands of people through social media.”
Click the image to read the interview.

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , . Bookmark the permalink.

One Response to Ramping Up the Customer Experience

  1. Pingback: A 2014 Customer Service Hall of Fame Survey | Retailing: From A to Z by Joel Evans

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