Tag Archives: bad behavior

Franchising Can Be Much Riskier Than Some Believe

Posted on September 23, 2014 by bermanevansretail

About a year ago, we wrote about the questionable nature of the 90% success rate for franchisees (a figure promulgated by the industry). Now, two recent Wall Street Journal articles raise even more questions about the viability of a franchised … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , | 3 Comments

A Target Ad on Walmart.com? Really!

Posted on May 30, 2014 by bermanevansretail

Technology sometimes runs amok and may result in questionable activities. As an example, not long ago, a Target ad popped up on the Walmart.com Web site — via a practice known as “injected advertising.” This occurred without the knowledge or permission … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

McDonald’s Kid Meals Get Happy — Will Its Critics?

Posted on May 28, 2014 by bermanevansretail

To be more contemporary and to better address the health concerns of parents and consumer groups, McDonald’s has dramatically revamped its Happy Meal Web site. And it has a new mascot — Happy — to be used in place of … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 2 Comments