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Digital Europe
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, digital, Europe, experiential retailing, global, infographic, information, multichannel, online shopping, social media, technology, trends
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The One-Day Deal
Yes, we know that shoppers love great deals. But, did you know how much impact a one-day Kindle sale can have on book sales? It’s a lot!!!
Consider this example, as reported by Julie Bosman for the New York Times: “One Sunday this month, the crime thriller Gone, Baby, Gone, by Dennis Lehane, sold 23 E-book copies, a typically tiny number for a book that was originally published in 1998 but has faded into obscurity. The next day, boom: it sold 13,071 copies. Gone, Baby, Gone had been designated as a Kindle Daily Deal on Amazon, and hundreds of thousands of readers had received an E-mail notifying them of a 24-hour price cut, to $1.99 from $6.99. The instant bargain lit a fire under a dormant title. Flash sales like that one have taken hold in the book business, a concept popularized by the designer fashion site Gilt.com. Consumers accustomed to snapping up instant deals for items like vintage glassware on One Kings Lane or baby clothes on Zulily are now buying books the same way — and helping older books soar from the backlist to the best-seller list.”
Click the image to read more.
Photo by the NY Times
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Amazon, Baby, book, competition, customer expectations, deal, experiential retailing, Gilt, Gone, Kindle, merchandising, mobile shopping, opportunity, planning, pricing, sale, shopping, success
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Urban Outfitters Is Moving Forward on Logistics
Urban Outfitters is a trendy multichannel apparel retailer. It is a big believer in the importance of logistics management in its overall strategy and its implementation.
As noted by Marianne Wilson, reporting for Chain Store Age: “Urban Outfitters’ store operations and visual teams are benefiting from a cutting-edge solution that provides upstream visibility with regard to store-delivery shipments and more robust tools with which to plan receiving the goods. The application, StoreTrac from Philadelphia-based PCSTrac, is a Web-based inventory control and management application that delivers a store-level snapshot of shipments. It has been deployed across all the company’s retail brands, a total of approximately 430 stores. The retailer wanted a solution that would provide better visibility into stores’ inbound product shipments. Prior to the current StoreTrac tool, Urban Outfitters utilized a manual process. It provided very little detail to stores — beyond category — about the specifics of incoming shipments.”
Click the Urban Outfitters logo to read more of Wilson’s story.
