An In-Depth Overview of Multichannel Retailing Today

Posted on April 22, 2015 by bermanevansretail
Most retailers today are engaged in some of multichannel retailing. It is one of THE trends of the recent and past as well as the future. So, we can never learn too much about the trends that multichannel retailing are undergoing.
Here is a detailed recent infographic from UK-based Options: Integrated Multichannel Retailing.

 

 

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 3 Comments

Devising Better Pins for Pinterest

Posted on April 21, 2015 by bermanevansretail
As more retailers utilize Pinterest, they need to understand what make excellent business pins.
Take a look at “The Perfect Marketing Pins for Pinterest,” a slideshow from Nivida Web Solution.
 
 

 
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 3 Comments

How Superior Retail Web Sites Get Designed

Posted on April 20, 2015 by bermanevansretail
We can learn a lot from how the best Web sites get designed.
As Austin Knight writes for HubSpot:
“Style guides have always been a staple of design, with some print versions dating back to over 100 years ago. But as design for the Web continues to become more formalized, style guides have begun to find their rightful place in the digital medium as well. They’re especially useful for Web sites and products that need to produce top-notch user experiences.”
“But, as a UX designer myself, I’ve always been curious … what can you find in the digital style guides of influential companies like Apple, Google, and Starbucks? Believe it or not, a lot of companies actually make this information publicly available — they just don’t make it very easy to find. So, every time that I stumble across one, I bookmark it. Here are some of the best ones that I’ve found so far.”
* Apple
* Starbucks
* Yelp
Click the image to read more of Knight’s HubSpot article.

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment