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Great Blogging Tips: An Infographic
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged blog, customer expectations, entertainment marketing, experiental marketing, infographic, mobile media, opportunity, planning, tips, Your Escape from 9 to 5
1 Comment
Foreign Retailers Increasing Their Asia Pacific Presence
This infographic posted at Visual.ly “illustrates the countries in Asia Pacific where global retailers have chosen to expand to and the reasons behind their decisions to do so.”
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Asia Pacific, global, infographic, location, merchandising, trends, Visual.ly
1 Comment
Pricing in Action: Discount Wedding Dresses
Discount prices are still a major competitive advantage, even as global economies emerge from the Great Recession.
One deep discounter is Bootleg Betty, located in Knoxville, Tennessee.
Bootleg Betty reports that:
According to a report published by The Knot in 2014, the average wedding dress cost $1,281 in 2013. At the moment, the average price of a wedding dress at Bootleg Betty is $457. That’s right…just $457…saving the average bride $824 on her wedding dress by shopping at Bootleg Betty.”
“We can think of at least a thousand better things to do with $824 than overpay for your wedding dress, like buy plane tickets for your honeymoon, pay for your wedding cake AND favors, or enjoy a $70 date night every month for the first year you are married. So get down to Bootleg Betty and check out our wedding dresses at 30-60% below retail.”
Here’s a Bootleg Betty YouTube video.
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Bootleg Betty, competition, customer expectations, discount, everyday low pricing, experiential retailing, merchandising, planning, segmentation, video, YouTube
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