The Psychology Behind the Online Consumer Checkout

Posted on April 29, 2015 by bermanevansretail
What aspects of consumer psychology should we be aware of when our company is engaged in online retailing?
Take a look at this infographic from Great Britain’s 360vouchercodes.co.uk.
Consumer Psychology & The E-Commerce Checkout
Consumer Psychology & The E-Commerce Checkout

 

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

Making Service Bookings More Efficient

Posted on April 28, 2015 by bermanevansretail
One challenge for service retailers is smoothing out their customer traffic so as to maximize the efficient use of the firms’ available time. Now, this can be done through online software applications.
One such application is from WooCommerce:
“What’s the best way to sell your time online? Now, with our WooCommerce Bookings Extension, you are able to configure all your services and their availability so that your customers can now book those services online. It’s a wonderful thing when technology can help transform brochureware Web sites into interactive solutions for your business. That’s all available today with WooCommerce and the new Bookings Extension.”
Watch the video to see WooCommerce in action.
WooCommerce – Bookings from Studio Bolland on Vimeo.

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

Don’t Be a Stereotype at Work

Posted on April 27, 2015 by bermanevansretail
As part of our self branding, we need to be confident and communicative about ourselves and our career skills in order to get promoted or to pursue a new job track.
Check out this Wall Street Journal video for more background information.
 

 

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment