Tag Archives: Bootleg Betty

Pricing in Action: Discount Wedding Dresses

Discount prices are still a major competitive advantage, even as global economies emerge from the Great Recession. One deep discounter is Bootleg Betty, located in Knoxville, Tennessee. Bootleg Betty reports that: According to a report published by The Knot in … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments