Fitting Rooms Go Digital

Posted on May 12, 2015 by bermanevansretail
As we have reported before (see, for example, 1, 2, 3), many retailers have hopped on the digital revolution.
Now, we are even seeing digital fitting rooms. Niki Blasina reports for the Wall Street Journal that some retailers are deploying “video screens in lieu of mirrors, and giant touchscreens and text messages to keep customers engaged. Retailers like Neiman Marcus and Rebecca Minkoff are adding technology to fitting rooms in response to online shopping.”
Take a look at the WSJ video synopsis.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

The Pre-Millennial and Retailing

Posted on May 11, 2015 by bermanevansretail
Pre-millennials are those born in the 1980s and 1990s. This group is an important one for the future of most retailers.
BearingPoint has done a lot of research on this market segment. Take a look at an infographic and a YouTube video the firm has prepared.

 

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

An Infographic Look at Social Media Marketing in 2015

Posted on May 5, 2015 by bermanevansretail
As Kristy Schnabel reports for It’s Virtually Done:
“Social Media Exam­iner is the largest online social media mag­a­zine. At their event — Social Media Mar­ket­ing World (#SMMW15) — they promised that we would ‘rub shoul­ders with the biggest names and brands in social media, soak up count­less tips and new strate­gies and enjoy exten­sive net­work­ing oppor­tu­ni­ties in San Diego, California.’ Founder and CEO Michael Stelzner deliv­ered and then some! With his able team of hun­dreds and the spec­tac­u­lar venue the Grand Hyatt, Team #SMMW15 gave us an unfor­get­table, stel­lar event shar­ing amaz­ing con­tent that we can all imme­di­ately imple­ment. Oh, and there was a ton of fun too.”
Click the link above to read Schnabel’s social media marketing lessons.
Below is an infographic prepared by Sourav Ghosh that summarizes Schnable’s 25 key points.

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment