Retailing: From A to Z | Live Life Every Day!! | Page 184

An Early 2015 Retail Holiday Forecast

Posted on October 6, 2015 by bermanevansretail

According to consulting firm Deloitte’s latest retail forecast, 2015 holiday sales are expected to increase by 3.5 to 4 percent. This includes both online shopping and brick-and-mortar stores.

Take a look at this video from The Street.

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged 2015, brick-and-mortar store, customer expectations, Deloitte, experiential retailing, forecast, holiday shopping, merchandising, multichannel, opportunity, video | 1 Comment

Retailers Need to Better Understand Asia Pacific Markets

Posted on October 5, 2015 by bermanevansretail

As more and more large retailers expand beyond their home borders, it is crucial for them to better understand these foreign markets — particularly, Asia Pacific.

The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more.

First, click the image to see a larger, interactive map of the world from Population Reference Bureau. Then, take a look at the recent video about Asia Pacific consumers from Nielsen.

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged Asia Pacific, consumer, customer expectations, global, infographic, merchandising, multichannel, Nielsen, opportunity, trends, video | 1 Comment

Appealing to the Luxury Retail Shopper

Posted on October 2, 2015 by bermanevansretail

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on Long Island, NY. There are many tips and graphics.

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged customer expectations, customer satisfaction, experiental marketing, Fios1, Giovanna Drpic, Hofstra University, Joel Evans, luxury, Money & Main$treet, shopping, Zarb School | 2 Comments