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Category Archives: Video Clips (non-career)
Retailers and Their Designer-Partners
One way that many retailers have attempted to stand out in today’s crowded marketplace is to arrange exclusive deals with designers. This enables the retailers to carry merchandise lines that are exclusive to them. Thus, even the competition for designer-partners … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged and Gap now has a children's collection, apparel, competitive advantage, customer expectations, customer loyalty, designer, Diane von Furstenberg, experiential retailing, fashion, Georgina Chapman of Marchesa, H&M, J.C. Penney, Kohl's, merchandising, Narciso Rodriguez, opportunity, Phillip Lim, planning, Target, trends, unique, Versace, video
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Is Price Matching Working — Or a Work in Progress?
As we have noted before, some store-based retailers, such as Target and Best Buy, have stepped up their price-matching efforts in an attempt to fend off customer defections to online competitors. But this approach has it downsides, too. This is … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged Best Buy, competition, customer expectations, customer loyalty, experiential retailing, inventory management, location, matching, merchandising, multichannel, online shopping, price, pricing, Target, Toys "R" Us, video
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McDonald’s: Customer Service Issues
As we reported recently, McDonald’s has been working hard to stimulate sales growth. However, it has some serious customer service problems to address. According to Martha C. White, writing for NBCNews.com: “When it comes to service, McDonald’s customers just aren’t lovin’ it. The … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Video Clips (non-career)
Tagged bad behavior, customer expectations, customer service, employee, experiential retailing, failure, global, McDonald's, multichannel, rude, shoppers, video
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Retailing: From A to Z 