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Tag Archives: matching
Is Price Matching Working — Or a Work in Progress?
As we have noted before, some store-based retailers, such as Target and Best Buy, have stepped up their price-matching efforts in an attempt to fend off customer defections to online competitors. But this approach has it downsides, too. This is … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged Best Buy, competition, customer expectations, customer loyalty, experiential retailing, inventory management, location, matching, merchandising, multichannel, online shopping, price, pricing, Target, Toys "R" Us, video
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