Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Social Media Still Not a Key Driver of Retail Revenues

Posted on June 7, 2013 by bermanevansretail

Despite the popularity of social media by many retailers and their customers, social media are still not driving much in the way of retail revenues. As reported by Multichannel Merchant, Monetate conducted a 2013 research project on social commerce trends. Here … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Digital Europe

Posted on June 4, 2013 by bermanevansretail

The digital revolution has taken off in Europe. Check out this infographic to see how. 5 Trends in European Digital Consumption infographic    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Dunkin’ Donuts: Social Media Support for Franchisees

Posted on May 29, 2013 by bermanevansretail

Dunkin’ Donuts is a big believer in social media. Take a look at its Twitter, Facebook, and YouTube pages. The corporate office at Dunkin’ Donuts does a lot of the heavy lifting for social media, so franchisees do not have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment