Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

DoubleTree Creates a YouTube Travel Channel

Posted on May 28, 2013 by bermanevansretail

DoubleTree, a hotel chain owned by Hilton, recently set up a “DTour by DoubleTree” channel at YouTube. Click the image to access the DoubleTree YouTube channel. Then watch the short video below.      

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Mobile Media and Comparison Shopping

Posted on May 24, 2013 by bermanevansretail

We know that consumers do more comparison shopping than ever before — both online and in the store. To get an idea of how much comparison shopping through mobile media has grown, take a look at the following data and … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Prof. Joel Evans’ YouTube Channel

Posted on May 23, 2013 by bermanevansretail

As part of my total immersion in social media, I recently decided to set up a Pinterest account and establish my own video channel at YouTube. There are 11 video clips I have done for Hofstra University to start. So, … Continue reading →

Posted in Career Useful Information, Career Video Clips, Careers in Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment