Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Retailing: From A to Z — The Most Popular Posts of 2013

Posted on December 30, 2013 by bermanevansretail

Thanks so much for stopping by this blog. We hope you have enjoyed it — and learned a thing or two 🙂 As our year-end recap, here the top ten most popular posts at Retailing: From A to Z by … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | 1 Comment

Who’s YOUR Hero? A Tribute to Mandela and Others

Posted on December 7, 2013 by bermanevansretail

GREAT READING!!! Evans on Marketing With yesterday’s passing ofNelson Mandela, it is a good time to read the article “Why We All Need Heroes” byHitendra Wadhwa: “Steve Jobs, Mahatma Gandhi, Susan B. Anthony, or Nelson Mandela. Pick one, or another … Continue reading →

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Retailers Pumping Up Digital Advertising

Posted on November 27, 2013 by bermanevansretail

As we know, digital communications and retailing are booming. Now, new data from eMarketer shows how big the boom is: “Bolstered by growing E-commerce sales and time spent across digital channels, the U.S. retail industry will grow its digital ad spending … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment