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Category Archives: Social Media and Retailing
The Good, the Bad, and the Ugly of Social Media
Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show on the topic of social media. We talked about the good, the bad, and the ugly aspects of social media — including a … Continue reading
Advice for Retailers: How to Better Use Pinterest
As we know, Pinterest is a growing social media site that attracts a large audience, the vast majority of whom are women. According to Tim McMullen and Ryan Woolley, writing for Chief Marketer: “According to the National Retail Federation, consumers … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Chief Marketer, customer expectations, experiential retailing, multichannel, opportunity, Pinterest, planning, shopping, social media, tips
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How Mobile Devise Users Utilize Their Apps
With the rapid increase in mobile devises — and the number of apps developed for them, it is imperative that retailers understand why and how consumers are using their apps. As recently reported by eMarketer: “Consumers expect to receive something … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing
Tagged customer expectations, eMarketer, experiential retailing, merchandising, mobile apps, mobile shopping, multichannel, online shopping, opportunity, planning, technology, trends
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Retailing: From A to Z 