As we know, Pinterest is a growing social media site that attracts a large audience, the vast majority of whom are women.

According to Tim McMullen and Ryan Woolley, writing for Chief Marketer: “According to the National Retail Federation, consumers are predicted to spend a whopping $602.1 billion during the 2013 holiday season and statistics show that 78% of shoppers research products online before buying. With over 70 million users indulging in DIY tips, fashion photos, products, recipes and mood boards, Pinterest should be on the top of marketers’ lists when planning holiday promotions.”

Click the image to read six tips by McMullen and Woolley for retailers to better use Pinterest.