How Mobile Devise Users Utilize Their Apps

With the rapid increase in mobile devises — and the number of apps developed for them, it is imperative that retailers understand why and how consumers are using their apps.
As recently reported by eMarketer: “Consumers expect to receive something in exchange for their time and data usage. In a February 2013 study by market research firm Ipsos OTX and Ipsos Travel @dvisor, a full 50% of U.S. mobile device users said they used branded mobile apps in order to receive discounts and coupons; 20% said they used them to participate in contests, for which they were likely to receive prizes and other incentives.”
Click the chart to learn more.


This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing and tagged , , , , , , , , , , , . Bookmark the permalink.

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