Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Omnichannel Charges Ahead

Posted on October 12, 2013 by bermanevansretail

At first, retailers mostly operated through one channel — physical stores. Then came mail and phone orders, and more recently, the online channel. Integrating these channels is important and can be a point of differentiation. Consider this observation from Marian … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 2 Comments

A New Report on the State of Mobile Retailing

Posted on October 7, 2013 by bermanevansretail

As we know, this is now the emerging era of mobile media. And this is a key area in which retailers need to excel to stay ahead of the competition. Take a look at the following infographic to see how … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

New eMarketer Retail Roundup Report

Posted on October 6, 2013 by bermanevansretail

eMarketer recently published a new report on the status and future of E-tailing. As it notes in the introduction to the report:  “U.S. retail E-commerce sales are expected to continue growing robustly in coming years, reaching $262.3 billion in 2013. … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment