Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Retail Marketing: A Look at Media Trends

Posted on October 5, 2013 by bermanevansretail

In partnership with Kantar Media, Advertising Age recently published a report on “Retail Marketing.” This report includes a lot of information, such as: Media spending by individual retailers Media spending by retail category Why retailers and shoppers like Google’s product … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 3 Comments

Digital Coupons Booming — and Introducing Zavers by Google

Posted on September 24, 2013 by bermanevansretail

The popularity of digital coupons by shoppers is still rapidly rising — and many retailers are actively hopping on board. According to recent research from Zavers by Google and Retail TouchPoints: “As the smartphone becomes one of consumers’ preferred shopping tools, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

What Do You Think About This New Chipotle Campaign?

Posted on September 21, 2013 by bermanevansretail

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments